Both humans and search engine crawlers are alike and both need a structured and well planned website with clear internal links for them to follow and reach the deep level. Getting your website listed in top SERP will not do any trick and your inner pages should be easily accessible from your home page / landing page. Keeping things simple would make easier for bots and users.
Keeping SEO aspects like internal link structure, text links may help you get higher SERP results but when you need conversion you must think in terms of your visitors and make the website structure for users rather than search engine bots. The following sub-headings that I found would be valuable to make higher conversion in your website.
What is your unique proposition?
This will be first and finest question your customer will be asking / thinking when they land up in your website. Convey your customers the crucial points with the clear link structure and easy navigation. The key things to remember when planning the structure of your site are the need to minimize the number of clicks required to get to a particular page. A series of simple choices is far better than to present the user with loaded information.
Why Value of Proposition
Value of propositions defined in right time and implemented in tandem would like visitors to get positive experiences and will make them come back later to the website, refer friends, sign up for a newsletter, purchase a product etc. A primary goal of the website should be providing users a fulfilling experience.
Showcase your Unique Proposition
Make your customers know about your service / product value by displaying the important aspects in landing pages and displaying testimonials and feedback from fellow customers. If possible provide testimonials with name and Phone number which will make them more natural and worthy.
Be wise enough to display your most important words like FREE, DISCOUNT etc which will help the traffic into conversion. Words alone doesn’t matter the place / page where you put them in does matter more. If you display the key value of proposition only in the final signup or request a quote page, your customer never be impressed and in fact you would loose most of your visitors in the first landing page itself.
Make Visitors Comfortable
As narrated earlier, make visitors most comfortable in your website with easily accessible website. Make the registration or any forms to be crisp don’t make them fill 2 pages or lengthy forms which will make them quit the page thus automatically increases your bounce rate. Unless needed don’t ask their personal details. All these small notes do vital things in conversions. Regardless usabilty matters more than any.
After all YOU and ME wanted to survive among the competition and be wise and smart enough to beat your competitor and understand your customer requirement. Provide them with clear and doubt free website architecture make sure your SEO efforts don’t go vain.
Credits to: Mercy Livi
|Choosing SEO Company|
|SEO On-page Optimization|
|SEO Off-page Optimization|
|SEO Link Building|
|Top Search Engines|
|Search Engine Optimization (SEO) Dictionary|
|Free Search Engine Submitions|