<title> 2009 July</title>

27 Firefox Addons For Power Blogging

These plug-ins are for the blogger who knows exactly what he or she needs to get the job done quick and efficiently. Helping to automate certain tasks is a must when deadlines are looming and with these Firefox add ons you will do just that. This list also serves as a great way for casual bloggers to find new techniques that may turn one into a power blogger.

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Organic SEO Services

Natural or Organic SEO Services is a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. SEO can be simple for some websites, while others may require intense website code, content, navigation and internal linking changes.

Anytime a website achieves a page one organic search engine listing, web traffic is significantly increased. This increase is so profound that websites on page two usually receive less than half as much traffic. Many readers do not trust sites until they see them on page one of their search engine.

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Google’s “Show More Results” Link Goes Contextual

It seems like Google has changed the way they handle the “show more results from” feature, by removing the simple HTML link to a site command feature and by dynamically opening up several more results, within the same search results page. They are using an AJAX (JavaScript) driven plus sign box that adds an additional five results to the web results.

Plus sign closed:

Google Show More Results Plus Sign

Plus sign opened:

Google Show More Results Plus Sign

You can likely see the same for a search on search pulse.

Credits to: Barry Schwartz

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SMN Webcast August 4: Andrew Goodman On PPC Campaign Automation

Next Tuesday, August 4 at 1 PM EDT, Search Marketing Now presents a webcast with Andrew Goodman on “PPC Campaign Automation: Bid Management, Alerts…the Works!” Not only will attendees benefit from Andrew’s PPC expertise—but three lucky attendees will win an Acquisio tee-shirt at the end of the webcast (and yes, you have to be “present” to win).

Andrew’s presentation will cover how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign, and more. Registration is open, and more information is available on our Search Marketing Now site.

Credits to: Chris Sherman

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I now pronounce you monetized: a YouTube video case study

Last week the world watched in wonder as Jill Peterson and Kevin Heinz’s wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown’s hypnotic dance jam “Forever,” became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there’s more to this story than simple view counts.

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Internet Traffic Seminar with Chuck Millaney

It is a 72 minutes recorded Internet Traffic Seminar with Chuck Millaney

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Google’s Matt Cutts gives tips to small business owners

Rodney Bartlett interviews Google’s Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

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Do site load times have an impact on Google rankings

Matt Cutts of Google has been producing daily videos answering questions from the SEO community. Many of these videos have useful information for all levels of SEO. I wanted to share Matt’s most recent video and then point you to his other videos.

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Google Chrome vs. Internet Explorer 8

So I’ve been writing a lot about how Internet Explorer 8 is making Microsoft look worse and worse, saying that they need to spend more time on actually making a better product.

Let’s go head to head and see how they line up.

Right-click options?

Browser Head to Head: IE 8 - Right-click Options

Browser Head to Head: Google Chrome - Right-click Options

IE8 looks a lot like Chrome, with a few other options. Which came first? Chrome did. IE8 was released in mid-March 2009 while Google Chrome launched back in September 2008. Was Microsoft being intuitive and being the first to the game? No. Again, we see that Microsoft is still playing catch-up in hopes that their second-to-market product will be successful.

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Find Web Pages from a Certain Date Range

Google’s web search toolbelt has been updated and it now includes an option that lets you find web pages from a user-defined period of time. After performing a search, click on “Show options”, select “Custom date range” and enter at least one of the two dates.

Until now, you could only find images from the past 24 hours, the past week or the past year. If you edited Google’s URL, the feature could be used to find pages from the past 10 days, 2 months or other custom periods of time, but you couldn’t use it to find pages from 2006.

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Glydo FireFox Addon Discovers Related Articles & Tweets as You Surf

I have covered previously a few tools that search for related content by analyzing the content on the given URL. Today’s tool does pretty much the same – but it does have some cool features to check.

Glydo (install it here) is a new interesting FireFox addon that analyzes the pages you are viewing and displays more related posts in the status bar.

Glydo

What I liked:

  • Really usable interface – I enjoyed navigating through recent headlines right from the browser status bar. This makes it really easy to quickly understand if you want / need to click-through to read the story. The interface includes:
    • The post title;
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Create an Online Store in a Snap Using Google Docs and Checkout

Google has just rolled out the new Checkout Store Gadget currently running under Google Labs. This gadget lets users create their own online stores using Google Spreadsheet, Google Docs, and Google Checkout.  The Official Google Docs Blog gave a rundown of the necessary steps that users need to take to create their online stores.

googlecheckoutonlinestore

First users need to sign up for a Google Checkout account. The checkout account will be used for processing orders placed at the online store. It can also help them attract new sales leads as well as convert more sales for their products.

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What Micro-Hoo Might Mean For Local Search

As the dust begins to settle on the Microsoft-Yahoo search deal, we’re finding that this week’s announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers “web, image, and video search.” But what about the many search verticals that Yahoo and Microsoft are involved in? These are areas that, if not technically covered by the “web, image, and video search” label, are certainly highly connected to those products. And they’re likely to feel the impact of Micro-Hoo’s plans in some way, at some point.

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Google Expands “Search Options” For Web & Image Search

Google Operating System spotted two new Google search options including custom date ranges web search and advanced image searches directly on the left side navigation.

When Google first launched search refinements in the “search options” section, they did not allow you to add a custom date range. Now you can, here is a picture:

Custom date search on Google

It also seems like Google is testing the “search options” feature for image search. I personally do not see it on my computers, but Google Operating System took a screen shot:

Google Image Toolbelt

Credits to: Barry Schwartz

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Google Removes “Beta” Label From New AdWords Interface

When we started building the new AdWords interface we asked ourselves two questions. First, how can we help you get your work done faster? Second, how can we help you find the right tools at the right time to drive the best possible performance for your AdWords campaigns? We believe we’ve made great progress towards these goals, and today, the new interface is coming out of beta.

We’ve heard from many of you that the new interface has made a material difference for your business. Advertisers have saved time with quicker editing, reporting, and account navigation, and they’ve improved campaign performance by using better integrated tools to refine their targeting.

For example, search marketing agency ROI Revolution has used the new interface to reduce the average time they spend optimizing a given campaign for the Google Content Network from a few hours to just 20 minutes. Team lead Justin D’Angelo explains: “We’ve spotted things that used to take much longer, require running reports and require much more data analysis. With the new interface, we can spot it in a second and cut costs for our clients.”

B2B software company ClickTime has also seen measurable business impact from using the new interface. They’ve used the search terms report to increase their CTR by 31% while reducing cost per lead and improving overall lead quality. On the whole, they estimate their AdWords productivity has increased by 100% with the new interface. You can read more about these success stories on our case studies page.

Let’s look at the continuous improvements we’ve made and new features we’ve rolled out to the new AdWords interface in response to advertiser feedback. In the past month alone we’ve released spreadsheet editing to support bulk changes to keyword lists, and location extensions to simplify the local advertising process, among other additions. And we’re not done yet — the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you’ll continue to see new features released regularly in the coming months.

Now that the new interface is out of beta, we’re upgrading a larger number of advertiser accounts to the new interface exclusively. If you have questions about the interface, please consult the new interface microsite or attend an upcoming free webinar.

Finally, we’d like to say thank you to all of you who helped us test the new AdWords interface over the past nine months. Your feedback has been invaluable in making AdWords what it is today. And as always, if you have any comments or requests, please let us know.
Credits to: Inside AdWords
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Yahoo Sneakers, Google Affiliate Network Party & BingHoo Deal Signed

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Seeing Through Google’s Eyes:

Yahoo Sneakers:

Google Affiliate Network Summit Party:

Google Neon Desk Sign:

Ballmer & Bartz Sign Deal:

Google Rocket Pen:

Credits to: Barry Schwartz

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Small Is Beautiful How Many Categories Should A Local Business Have?

When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local business belongs to. In the old days of the yellow pages, consumers were used to knowing search the pages for, and media companies were used to selling to many distinctly different categories of SMBs.

However, in today’s online reality, we find that many local businesses fall into multiple categories. For example, “L & G Drain Cleaning” from Falls Church, VA, has 5 categories on Superpages (Plumbing Contractors, Sewer & Drain Cleaning Service & Repair, Plumbing Service & Repair, Water Extraction & Damage Restoration, Fire & Water Damage Cleaning & Restoration).

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Bing + Yahoo: What Does It Mean For Users?

The deal is done. Microsoft has swallowed Yahoo search whole and we can all be put out of our long, lingering misery. Yahoo has given up on search and thrown in the towel. But, outside this industry and our incestuous little gossip circle, what does it really mean for average folks? Does it make a difference… really? When all is said and done, will the news amount to a hill of beans?

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Google Rolling Out Bid Simulator

Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It’s now apparently rolling out to more advertisers.

picture-41

Image credit: E-Commerce Circle

The irony is that Panama had a very similar feature when it launched, using a slider to show increased traffic levels tied to bid price. Now Panama is going away with the Yahoo-Microsoft deal.

Bid Simulator should prove to both be popular and incrementally boost search revenues for Google.

Credits to: Greg Sterling

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Yahoo Improves Local Search Results With More Business Info

Yahoo has announced a nice change to the way it shows local search results for businesses. The Local Shortcut, which has always indicated things like how many reviews/ratings a business has, is now expanded to include the actual text of those reviews and other information like photos and driving directions. All of this is available right inside the shortcut.

yahoo-local-1

As you see above, the new options appear as tabs below the business entry. Clicking any tab opens up a new layer of content so users can see the photos, read the reviews, or get driving directions with no extra clicks needed.

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