Submitting your RSS feeds to the RSS directories is an easy way to gain more traffic and backlinks. But it’s not just your blog / website feeds…it’s all those other RSS feeds you can submit as well. This tool makes it simple and easy and automatic.

Chuck “The SEO Rapper” performs ‘Conversion Closing’ at StomperNet Live 6!

The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I’m going to do my best to summarize the impact of these changes based on what we already know and interpret what’s going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do.

Background on the Deal

First off, a few background snippets from several of the sources on this topic – SearchEngineLand’s Live Blogging Coverage; TechCrunch; ReadWriteWeb; and the new MS/Yahoo! website Choice, Value, Innovation.

Yahoo! and Microsoft have come together to forge a formidable alliance in Internet search and advertising space that will challenge the dominance of market leader Google.

Microsoft and Yahoo form deal to compete with search engine giant

Sachio Search is a new (still experimental) FireFox plugin that lets you add as many search engines to your FireFox context menus:

• Install the addon;
• Select any word on a page;
• Right-click and choose any search engine:

The best thing about the addon is that it is very customizable, so you can really play to your heart’s content. Access the tool options via its toolbar:

• Customize the shortcut to access the tool;
• Set the search results to open in a new tab;
• Add, Remove and Order the search engines;

Headlines can be powerful.  I think most marketers would agree that a strong headline can be both intriguing and enticing, and can help drive a surge in short term traffic.  However, I’m also sure that most SEO’s would question the long term impact of using creative headlines on their search engine rankings.  There are times I work with a client’s editorial staff to explain and clarify aspects of SEO, including the importance of keyword research, content optimization, the power of inbound links, etc.

Greg Jarboe, SEO-PR, interviews Matt Cutts, Google, at SES San Jose 2008. Matt discusses mobile search, his job interview at Google and praises an iPhone app.

Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a winning play. Let’s not kid ourselves. They’re done. Not today, not necessarily in a year but down the line at some point. Done.

And it’s sad, because they were one of the originals. There was a time when the mighty Yahoo roared above all other search engines. When people were so worried about being listed in Yahoo that they pondered lawsuits over the issue, because not being in Yahoo was like not being on the internet at all.

Microsoft and Yahoo announced a partnership that will allow Microsoft to better compete with Google by consolidating its market share in search and search advertising. Microsoft will acquire a 10 year license to Yahoo’s search technology and it will power Yahoo Search.

Bing will become Google’s main competitor in search, with a market share of about 28% in the US (comScore, June 2009) and about 11% worldwide (StatCounter). After a successful relaunch in May, Microsoft’s search engine didn’t convince many people to switch from Google. Bing’s ranking algorithms have been improved and Microsoft has a lot of interesting specialized search engines (a great interface for image search, an excellent travel site), but the overall experience doesn’t offer too many reasons to use Bing as your main search engine.

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