<title> 2009 August</title> (2)

iGoogle Themes Explorer

iGoogle didn’t make it easy to change your themes: you had to visit a separate page, find a theme, add it and then repeat the process until you found a great theme.

Now it’s easier to pick a theme: click on “Change theme from [insert current theme's name]” and you’ll see a small list of themes. You can select a category, sort the themes by popularity or recency and even type a query like [puppy], [flowers] or [batman] in the search box.

Credits to: Google Operating System

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Five years of introducing students to open source

We’ve just concluded our fifth Google Summer of Code, our flagship global program to introduce college and university students to open source development. Once again, the results this year have been impressive. Nearly 2,000 mentors from 64 countries participated in the program. They worked to bring 1,000 students from 69 countries into the communities of 150 free and open source projects. We’re particularly excited this year to have introduced several students to open source development that has a direct impact on social causes, from microfinance software to global educational initiatives to making government data more transparent and accessible. Three months and hundreds of thousands of lines of code later, 85 percent of our student participants have successfully completed their projects. We’ll be publishing more extensive program statistics and wrap up reports in the coming weeks on the Google Open Source Blog, so stay tuned there for more news about Google Summer of Code.

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Translate documents: sharing across languages and generations

My cousin is in first grade and sometimes she writes short stories for class. I try to share the stories with her grandparents, but because Japanese is their first language and they don’t speak English very well, it’s been tough. Today we’re releasing a feature for Google Docs to make this kind of multi-lingual sharing easier — you can now automatically translate documents into 42 different languages.

So for my cousin’s latest story, I helped her type it up in Google Docs and then clicked “Translate document” from the “Tools” menu. In a matter of seconds, Google Docs has translated the whole story into Japanese using Google Translate’s technology.

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Illustrator CS4 One-on-One: Mastery by Lynda.com

Lynda.com new release – Illustrator CS4 One-on-One: Mastery by Deke McClelland.

In Illustrator CS4 One-on-One: Mastery, the third and final part of the comprehensive One-on-One series, author and industry expert Deke McClelland teaches how to take advantage of the wide array of dynamic effects in Illustrator CS4. Deke explores Live Trace, which converts imported images into vectors, and Live Paint, which defines interlocking shapes. Deke also covers the liquify tools, envelope-style distortions, kuler and Live Color, symbols, and 3D effects. And for the first time, Deke addresses two of Illustrator’s least-known features, pictographs and actions. Exercise files accompany the course.

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Yahoo Adds Products, Businesses, Events, Discussions & News To SearchMonkey

The Yahoo Search Blog announced the expansion of the SearchMonkey platform to not only include richer search results for categories such as Video, Documents, and Games but now also in the categories of Products, Local Businesses, Event, Discussions, or News. Here are some example search results that show off some of these features:

Yahoo SearchMonkey

Yahoo SearchMonkey

Yahoo SearchMonkey

Yahoo SearchMonkey

We have covered Yahoo SearchMonkey extensively here, for past articles see the Search Monkey category.

Credits to: Barry Schwartz

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Google Logo Remembers Michael Jackson’s Birthday

google-jackson-logo
Google’s August 29th logo notes Michael Jackson’s birthday.

Google has commemorated birthdays of many famous people and events, such as Luciano Pavarotti, Lego, and Dr. Seuss.

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Google Expanding Access To Wave Soon, First “Hands-On” Impressions

At the end of next month, September 30, Google will expand the current “developer preview” of Google Wave to roughly 100,000 consumer users. According to Google, “included in this group of early testers will be some of the businesses using Google Apps.” In anticipation of this wider release, Danny and I got some time with Lars Rasmussen and the rest of the Google Wave team the other day.

By way of background, Danny and I wrote about Wave when it was first announced earlier this year and then offered some third-party developer observations.

picture-64

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Debunking The Italian Newspapers’ Antitrust Allegations Against Google

May it please the Italian court. Google does not ban newspapers that opt-out of Google News from being in Google at all, as a new complaint from Italian publishers alleges.

It’s not actually a court that’s going to ponder this allegation. It’s Italy’s AGCM, which appears to be akin the the US Federal Trade Commission, a government organization to evaluate antitrust behavior. The Italian Federation Of Newspaper and Periodical Publishers (FIEG) has asked the AGCM to investigate Google.

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Inheriting a Website That’s Been on a SEO Honeymoon

To follow-up on my last SEO honeymoon post, I wanted to mention a few points that expand it a little and consider this scenario from the perspective from someone inheriting a site from another SEO agency or consultant.

I didn’t intend for this to be a two-part piece initially, but I thought it might be helpful to provide some pragmatic advice for those SEO consultants who feel that they’ve been there before or those that can see this sort of scenario playing out in their working career.  So here goes…

A quick reminder: what is the SEO honeymoon?

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BT Yahoo in UK Uses Google, Not Bing for Search

It looks like Google may have scored big time in the UK Market. What if it is being used by one of  the leading online portal in the UK as a search engine. But what is more important is the fact that online portal happens to be a co-branded service of BT Broadband and  BT Yahoo?

Connected Internet UK is reporting that BT Yahoo has just replaced Yahoo search for the portal’s natural and sponsored results. Although the new arrangement will not affect other Yahoo services on BT Yahoo, the fact still remains that it will be using Google, not Bing to power its UK portal’s search engine.

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Yahoo Adds Products, Businesses, Events, Discussions & News To SearchMonkey

The Yahoo Search Blog announced the expansion of the SearchMonkey platform to not only include richer search results for categories such as Video, Documents, and Games but now also in the categories of Products, Local Businesses, Event, Discussions, or News. Here are some example search results that show off some of these features:

Yahoo SearchMonkey

Yahoo SearchMonkey

Yahoo SearchMonkey

Yahoo SearchMonkey

We have covered Yahoo SearchMonkey extensively here, for past articles see the Search Monkey category.

Credits to: Barry Schwartz

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SearchBastard: Must-Have FireFox Addon for Search Addicts

SearchBastard is a new (still experimental) addon that allows for a huge number of cool features for search addicts:

  • Search multiple search engines with one click;
  • Quickly access any search engine;
  • Quickly look up words on a page;
  • Easily search right from the address bar.

Arrange Your Search Engines in Groups:

  • For easier access;
  • For the bulk search: perform search on a number of engines at a time.

SearchBastard - Add groups

Note: assign alias for each group for one-click search.

Use Multisearch: Frames or Tabs:

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Tips for keyword management

Now that most advertisers are using the new interface exclusively, we want to share some efficiency tips to really unlock the potential of the new interface.

Focusing on what’s important

In the Keywords tab you have several tools that help you focus on what matters to you.
First, you can customize columns to show only the metrics you care about and in the order you want. You can then use filters to focus on keywords that match a certain criteria. For example, you might only want to look at keywords that aren’t converting well. Filters let you hone on what’s important. You can find examples of good filters to try in this Help Center article.
And once you know what you’re looking for, you can put AdWords on the look out. Using custom alerts you can tell AdWords what changes are important to you and be alerted when they happen both in your account and via email. For example, using filters you identify your best converting high volume keywords. You could create an alert to be notified if the conversion rate on those keywords drops compared to last week.
If you’re working through a My Client Center account, note that you’ll need to log in directly to an individual AdWords account to set custom alerts for now.
Changing many things at once
Once you’ve found what’s important, the new interface makes it easier to make bulk changes to your keywords. First off you can select many keywords at once and click Edit to open up all fields for editing. To save time, you can do this all with your keyboard: select keywords with X, move up and down rows using J and K, and press E to get into edit mode. If you want to select a consecutive list of keywords, select the first keyword then hold the Shift key, and then click the last keyword you want selected.
While in edit mode, you can pause keywords, adjust your Max CPC, change the destination URL, and switch the match type. You can also copy bids and destination URLs to all rows. We’ve also recently added the ability to raise all applicable keyword bids to their first page CPC. From edit mode, just click Prefill all CPCs to first page bid.
You can also use spreadsheet editing to make bulk changes. Spreadsheet editing lets you work with your keywords as if you were using a spreadsheet. You can use formulas, copy and paste, and even find and replace. You’ll find spreadsheet editing by clicking More actions then Spreadsheet edit. Remember that spreadsheet editing can only be done within an ad group.
Moving things around
Maintaining a good account structure is one of the keys to successful AdWords campaigns. So, from time to time, you may want to move things around a bit to create more refined, relevant sets of keywords and ads. This is where the copy feature comes in handy. Like spreadsheet editing, you’ll also find copy under More actions.You can copy keywords to another ad group or campaign. When copying keywords, you have the option to also copy the bid and destination URL.
We hope these tips help you manage your keywords more effectively and improve your AdWords campaigns.
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Translate Google Documents

Google Docs is now integrated with Google Translate so you can translate documents directly from the word processor’s interface. Click on the “Tools” menu, select “Translate document” and choose the destination language. Google will translate your document and offer two options: “Replace original document with this translation” and “Copy to new document”.


The problem is that in both cases there’s no link between the original document and the translation. To better translate documents collaboratively, Google should integrate Google Translator Toolkit into Google Docs.

If you want to translate documents, but they’re not stored in Google Docs, you can upload them to Google Translate.

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Two Months Later, Google Releases AdWords API v2009 (Beta) To All

The Google AdWords API announced the new beta version of the AdWords API, i.e. API v2009, is available for all advertisers to give a try.

Google first released the beta just about two months ago, as a limited beta. Now, any advertiser can sign up at this page.

Note, there are significant changes and improvements made to this API. The rate sheet for API calls shows a reduced rate and new features are coming, such as asynchronous calls, partial failure acceptance, keyword optimization tools, and reporting.

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Google Answers Your Health Questions With Health OneBox

Google launched Google Health back in February 2008. Today, Google is integrating Google Health content into the search results via the classic OneBox section of the page. You should be able to see the Google Health OneBox for medical related searches, such as for [asthma] or [diabetes].

Here is a screen capture of the OneBox result for Asthma:

asthma Google onebox

As you can see, Google provides a quick definition of the condition and then gives you a link to either Google Health, Mayo Clinic, Medline Plus or WebMD. Note, not all of these links will be available for all health-related queries.

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The ASCII Version Of The Google Logo

Google’s Marissa Mayer tweeted about Google’s official ASCII logo. The neat and geeky part is that the way you can see this Google ASCII logo is by searching in google for [ascii art]. Give it a try, and you will see the logo at the top left of the search box, that looks like this:

Google's Logo in ASCII

And if you were wondering, this is a true ASCII logo, this is not a graphic.

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Google Ties Street View To Local Business Listings

If it sometimes seems that there’s no rhyme or reason to the various tools and products Google adds to its properties, this one will change your mind a bit: Google has (finally, some would say) brought together its local business listings with Street View inside of Google Maps.

As the announcement explains, when looking for businesses in Google Maps, a new Street View link will appear when available as part of the link options for individual businesses. It’ll look something like this:

streetview-business

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Debunking The Italian Newspapers’ Antitrust Allegations Against Google

May it please the Italian court. Google does not ban newspapers that opt-out of Google News from being in Google at all, as a new complaint from Italian publishers alleges.

It’s not actually a court that’s going to ponder this allegation. It’s Italy’s AGCM, which appears to be akin the the US Federal Trade Commission, a government organization to evaluate antitrust behavior. The Italian Federation Of Newspaper and Periodical Publishers (FIEG) has asked the AGCM to investigate Google.

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Open Sourcing Page Speed

For more information, go to: http://code.google.com/speed

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