<title> 2012 February</title>

Day Two: Search Marketing Expo West 2012 Live Blog Recap

SMX West day two is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today.

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Dolphin Mobile Browser Gets Voice-Control Feature for Android

Dolphin Sonar

Dolphin Browser for mobile devices received a voice-control feature on Wednesday for Android users, allowing them to search the Web with just their voices.

The new feature — called Dolphin Sonar — allows you to open new tabs by speaking to the browser, and it can even search within sites. For example, saying “Facebook Justin Bieber” will display his Facebook profile.

The speech recognition feature is available for free in the Android Market via the Dolphin for Android version 7.4 update. The update also includes an improvement in browser speeds.

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3 Best Social Good Startup Accelerators You’ve Never Heard Of

Scott Henderson is managing director of CauseShift, writes about social impact for the Chronicle of Philanthropy, and is founder of NewEmpireBuilders.com, a media collaborative covering the startups, non-profits and companies making the world better.

Startups have become the darling children of the world, it seems. Aspiring Mark Zuckerbergs, Caterina Fakes and Jack Dorseys are eager to launch the next big thing.

This rising entrepreneurial tide is having an impact on all sectors. The latest generation to enter the work force arrives at a time of high unemployment. Its members see large problems that need to be fixed, and often, they have little faith in incumbent institutions’ ability to solve them. In an attempt to change the world, these aspiring entrepreneurs are choosing to launch new ventures, for profit and non-profit, that embrace transparency, agility and innovation.

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Firewall Down: Chinese Get Access to Facebook, Twitter, YouTube [VIDEO]

China’s notorious firewall was down temporarily this week, allowing the Chinese to access Facebook, Twitter, YouTube and other sites usually blocked by the country’s strict Internet controls.

The cause of the breach is currently unknown, Reuters reports. Internet users say the were able to access sites — without using expensive VPNs, as some do — Monday night and Tuesday. By Wednesday, however, Facebook, Twitter and YouTube were again blocked.

During the firewall’s outage, many Chinese flocked to Google+, particularly to U.S. President Barack Obama’s page. They left many comments calling for freedom of expression, such as “the Chinese GOV doesn’t represent the Chinese people.”

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Tweets At the Table? More of Us Mix Social Media With Food

dinner

Social media is changing the way we eat. Many of us are giving up around-the-table dinners to dine with their computers or phones.

A new study called “Clicks and Cravings” examines this trend — and suggests it’s not a bad thing.

More than 29% of social media users are on a social networking website while eating or drinking at home. Outside the house, the figure is 19%. About 32% of us text or socialize on a mobile device at meal time. Not surprisingly, the youngest demographic in the survey — 18-34 year olds — tweet, Facebook and text during mealtimes at a higher rate of 47%.

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Foursquare Says Farewell to Google Maps, Joins OpenStreetMap Movement

Foursquare is parting ways with Google Maps in favor of crowdsourced maps created by the OpenStreetMap project.

Foursquare announced the change in a blog post Wednesday, explaining its decision to make the big API switch. To power the new maps, Foursquare is partnering with MapBox, a startup which calls itself “a beautiful alternative to Google Maps” and uses data from OpenStreetMap.

“As a startup, we also often think about how we can make life easier for other startups,” the Foursquare blog explains.

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Beef Up B2B Publications With Rockstar Industry Conference Coverage

Sharing. It’s a fundamental principle of social interactions that harkens back to Kindergarten 101. And yet… companies can lose sight of this essential concept when it comes to creating, syndicating, or rebroadcasting content in the social stratosphere.

It’s one thing to showcase news, events, or other industry contributions of note on a company blog or a business Facebook page or trickle it in a corporate Twitter stream. But if branded content completely saturates social properties, the good-intentioned company runs the risk of boring, irritating, and even alienating its online community.

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The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators

A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend. Analyzing these metrics separately is a good start but does not allow search marketers to get the full picture.

I like thinking of a SEM program as a whole, or more specifically as a chain. Just like a computer is as fast as its weakest component, a SEM program is as strong as its weakest link. This holistic approach is actually pretty straight-forward and originates from the user experience itself – from the search query to the landing page, see graph #1 below.

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Optimizing Search Engine Marketing For Seasonal Opportunities

Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another cyclical ebb and flow of sales time.

Additionally events, like the Olympics or a presidential election, can impact search engine marketing for many businesses. Staying on top of these trends and events can uncover opportunities for in-house marketers to grow and optimize search marketing programs.

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SearchCap: The Day In Search, February 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Optimizing Search Engine Marketing For Seasonal Opportunities

    Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another cyclical ebb and flow of sales time. Additionally events, like the Olympics or a presidential election, can impact search engine marketing for many businesses. Staying on top of these trends and [...]

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How Tumblr Rekindled the Art of Animated GIFs

What is it about small, repetitive moving images that everyone is so crazy about on Tumblr? Animated GIFs have been circling the web since 1987, yet in the past few years, they seem to have increased in popularity.

Because Tumblr acts as a digital incubator for all things visually stunning, it has helped rejuvenate the outdated artform — along with other content-curating sites like Reddit. The GIF tag on Tumblr is thriving with animated images of anything from cats eating pizza, to more captive, cinematic city shots.

SEE ALSO: 10 Hilarious Animated GIFs that Took the Web by Storm

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Asteroid Shows Bruises From Violent Solar System [VIDEO]

A team of Japanese scientists were able to draw important conclusions about our Solar System from looking at specks of dust retrieved from one asteroid.

The results from the Feb. 27 study of the asteroid Itokawa were published in the latest edition of Proceedings of the National Academy of Sciences.

The conclusion: space is brutal.

The Japanese spacecraft Hayabusa was launched into space in 2003 to collect samples from Itokawa, a near-Earth asteroid. It collected five tiny grains, much less than one millionth of a meter in size. The mission returned in 2010.

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Flying Robots Play the James Bond Theme Song [VIDEO]

LONG BEACH, Calif. — The machines have won – at least when it comes to being able to play music better than a Mashable editor.

While that might not be saying much in my case, the music video that debuted at the TED conference on Wednesday showing flying, autonomous robots playing a coordinated version of the James Bond theme song was by any account an impressive technological achievement.

The video was the culmination of a presentation by The University of Pennsylvania’s Deputy Dean for Education Vijay Kumar, who showed off recent advances in robotics and gave the audience a primer in how they work.

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Two Simple Steps to Take Control Over Google’s New Privacy Policy

Google’s new privacy policy takes effect Thursday. What’s new about it?

Now, it allows Google to integrate information it collects about you from all your Google accounts. So instead of treating your YouTube, Gmail and Google+ accounts as separate entities, Google now sees you as just one user. That should make it easier to target you with relevant ads.

But since Google first announced the change in a blog post on Jan. 24, the holistic approach has some made some people leery of the new privacy policy. France’s official data-protection agency has even launched an investigation to see whether the changes conflict with European privacy law.

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Introducing Mashable’s Facebook Timeline

Facebook rolled out Timeline for brand Pages today, and Mashable is proud to update ours on day one.

We’ve closely chronicled reactions to the switch to Timeline from personal profiles in recent weeks. While many are disappointed with Facebook’s new look, the change to Timeline has been eye-opening and emotional for others.

We must admit, our experience lines up with the latter.

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Google Frog Leap Day Gioachino Rossini Birthday Logo

The more obvious reason there is a signing frog on the Google home page is because today is a leap day, happens about every four years and Google decided to leap with a frog. But the reason the frog is signing like in an opera is because it is the 220th birthday of Gioachino Rossini.

Gioachino Rossini was an Italian composer who was lucky enough to have been born on a leap day. This specific logo combines leap day and his work as a composer, specifically remembering one of his most famous operas named The Barber of Seville.

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msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?

bing-msnnow-logosWith its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers.

First, the traffic stats:

Experian Hitwise tells us that downstream traffic from msnNOW to Bing jumped 21 percent between the first and second weeks since msnNOW’s launch on February 15th.

That’s in line with a separate report from Compete that says 23 percent of msnNOW users that didn’t visit Bing in the week before launch did visit Bing after using msnNOW. Compete says the largest group of new or re-engaged Bing users are in the 25-34 age group.

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New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve written up here and here.

In this article I want to focus on a single finding: 49 percent of smartphone and tablet owners are using apps to find local information. On one level this is unremarkable and makes sense; apps are popular and there are lots of apps that use location in one way or another.

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Live Blogging the Google (Susan Wojcicki) SMX West Keynote

Danny Sullivan, Chris Sherman and Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. It’s a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at Google.”

Chris then leads off with a humorous slide-show of famous garages in Silicon Valley and beyond: HP, Apple, Google, Walt Disney and Amazon. Now the serious part begins. (The dialogue below is paraphrased.)

The Early Days 

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How To Creatively & Effectively Build Links Using Public Data

Governments, non-profit and other organisations are under constant pressure to improve transparency and, as a result, are making vast amounts of data available to the public.

The range of data sets available is enormous, with 16 nations currently spear heading open data initiatives, and countless private organisations publishing data online – the US alone has published more than 400,000 data sets. This free data presents an opportunity for anyone with a creative mind to produce something of real interest and, in return, acquire quality inbound links to their website.

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