Hello and welcome to another week in the world of goodiness from the trenches. My name is Dave, and I am a Seriously Obsessed Search Geek (or SOSG).
I shall be your guide in this is our second edition of weekly geek reading for those that can’t get enough. It was a fun week with asshats, crap hats and SEO sucks to boot! And oh yea, there was also a TON of other great reading too… (we do so love a drama don’t we?)
Anyway, on with the show shall we?
Lead Story
I suppose it’s a no brainer that the latest round of SEOs suck (or is useless, or whateva’) leads the way this week. It’s strange really as I tend not to get as worked up as others about these attacks; they’re nothing new. While I appreciate those in the industry that stand up for the profession, there’s just never a lack of people out there that don’t get it.
Either way, it was a bit much but some of the responses from around the blogo-sphere had some GREAT rebuttal’s. So settle in and enjoy the fireworks.
Some reactions from around the sphere;
Search Engine Land and here too
WOW… talk about a hornet’s nest. Kudos of course to Bill for making a search geek proud…
The Buzz Bin
| The League of Awesome Optimizers – what if your favortite SEO peeps were comic book characters? Who would they be? Over on the Fire Horse Trail I decided to have some fun and create a bunch of peeps as superheroes… check it out! |
| 7 Worst things that bad SEOs do – Speaking of things that give SEOs a bad name, Stoney had a good read of things crap-hats will do… Enjoyed this one. |
| Brand refinement; is Google using the second search? – has some interesting stuff on the whole ‘brand bias’ issues and some interesting hypothesis to boot from Aaron. I’ve a few thoughts on that, but we’ll save it until later in the week. |
| Google Removes PageRank Data From Webmaster Tools – WOW…. Could this be part of something more on the horizon? We were talking about this at the SEO Dojo this week and one has to wonder if it’s the beginning of the end for the ToolBar PageRank data? |
| What is the perfect link? – is a good look at one of my favourite areas of SEO; link analysis. Michael Martinez does a great job as always. |
| Fetch as Googlebot and Malware Details in Webmaster Tools Labs – was a post on SEJ that covered some recent additions to Webmaster Tools. (there’s also some coverage on SEL here) |
| Learn SEO: Maximize Your Time with Google’s Spiders – Stephanie Woods dropped in to the SEO Scoop with a ‘Spider Friendly Check List’ which are some common sense tips for spider management. |
| Google’s “Show More Results” Plus Box – is just a quick news hit from Barry on some recent SERP additions to Google’s new, ‘More results’. Earth shattering? No. But it’s worth having on the radar. |
| Keyword Research For Beginners With Aaron Wall – was a great interview that Shaun Anderson did with SEO Superhero, Aaron Wall. While it covers the basics of KW research, Aaron always has some great insights. A worthy read! |
| Bounce rate analysis for SEO – what can I say, someone with a sensible use for the bounce rate. For once I didn’t have to lose my mind. This is a good concept to better understand which terms are performing and which aren’t. |
| Searcher Behaviour and Search Marketplace Mature – are some words for the wise from Bruce Clay’s Virginia Nussey. As long tail searches continue to rise, it is more important than ever to start getting a better handle on user behaviour. |
| Linkbait: Good Content Isn’t Good Enough – Wiep Knol had an interesting case study of a link bait campaign that could have been so much more. End lesson? If you’re going to create some buzz for links, don’t cheap out. |
| Link requests and the death of politeness – comes from uber groovy SEO Chick, Julie Joyce where she lashes out at all the meanies, the lame and the death of direct contact (she believes it’s still alive and well btw). |
| How Google uses toolbar data – looks at the data being sent back to the Google Borg from the ‘ol tool bar. Of note is that is seems to be looking at page load times… hmmmm…. Interesting. |
| 101 Tactics for buying links – is a MASSIVE guide from Gab Goldenberg (via SEJ) that has just about every method known to man for walking the tightrope that is paid links |
| Quick Nav Links – Buzz Bin – Geek Central – Social Search – Local SEO – Videos – Tools – SOSG Alerts – Patents - |
Search Geek Central
| Quick Nav Links – Buzz Bin – Geek Central – Social Search – Local SEO – Videos – Tools – SOSG Alerts – Patents - |
Search Patents
This week’s interesting awards from the world of search patents;
| MicrosoftSearch results ranking using editing distance and document information |
| YahooMethod for Calculating Score for Search Query
Normalizing query words in Web Search |
/end SOSG session
And there we have it for another week. I hope you found some good readin’ in there as it was a VERY busy week (sadly some stuff didn’t make it). If you have know of any good posts each week, feel free to contact me and I shall have a look.
Credits to: David Harry
-
A week worth of treats for SEO geeks7 Days of Search and Social; the ultimate updateStomperNet LIVE 8 Keynote – Don CrowtherStumbleUpon Top Sites for 2009Five years of introducing students to open sourceIndustrial Strength When Big Brands Meet Social Media – Part 2100% Organic 3 Things I Learned About Business On My Summer VacationSEOmoz’s Guide to Social Media MarketingThe Link Between Search and SocialWhy You Need to Attend SMX East – and Why You Should Register Today!
Posted in Social Media | No Comments »