A report (PDF) by LegitScript and KnujOn claims that of the prescription drug and online pharmacy search ads on Bing (i.e. adCenter), Microsoft’s search engine, 89.7% led to “rogue” Internet pharmacies. By “rogue” they mean Internet pharmacies that fall into the categories of:
- Those that facilitate the sale of prescription drugs, including controlled substances, without requiring a valid prescription.
- Those that sell drugs from sources that are not licensed as a pharmacy in any US jurisdiction.
- Those that illegally source unregulated, unapproved prescription drugs from outside of the United States.
- Those that are otherwise deceptive or misleading.
This study was done over the June or July 2009 months and only examined Bing’s search ads, not the organic listings. Microsoft currently has not commented on this report.
LegitScript is an Internet pharmacy verification organization identified by the National Association of Boards of Pharmacy (NABP).
Credits to: Barry Schwartz
Subscribe Deon Designs SEO Blog:
Related Posts
-
Policy Change: Advertise Pharmaceuticals On Google AdWordsMicrosoft adCenter Addresses Accusations of Illegal Pharmacy AdvertisementsGoogle AdSense Using Search History In Contextual MatchingYouTube Tests Skip Button on Pre-Roll AdsGoogle & Bing’s Facebook Status Update DealsBing’s Paid Click Share Still Rising: ReportBing Driven Ad Click Thru Rate 55% More than GooglePaid Search Spends Up as Overall Internet Ads FallGuide To Google’s Ad ExtensionsWhat Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
Posted in SEO | No Comments »







