Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses.
Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures. A new performance graph allows advertisers to compare results over time.
A real-time ad creator tool now lets users see how their ad will look as they write their copy. Hovering over the icons at the bottom of the window allows advertisers to see a preview of the ad in the different ad formats available.