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Search Engine Optimization (SEO)

Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo

Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo

Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will take place and when they’ll air in the U.S. That post was titled “Whe ...

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Google Brings Search Funnels Attribution Modeling Tool To AdWords

Google Brings Search Funnels Attribution Modeling Tool To AdWords

Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Adverti ...

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What Time Does Super Bowl 2014 Start? Look Up!

What Time Does Super Bowl 2014 Start? Look Up!

Along with the Super Bowl, there’s another annual big game that happens — sites trying to be number one for “What Times Does The Super Bowl Start?” This year, I want to win by poi ...

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SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers

SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers

In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of ...

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Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday

Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday

Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has ...

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Study: Display Ads Drive Search Clicks After Two Weeks

Study: Display Ads Drive Search Clicks After Two Weeks

Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to ...

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Google Now Changing The Top Search Filters Based On Query

Google Now Changing The Top Search Filters Based On Query

Google is now dynamically changing the top search menu/filters based on the search query entered by the searcher. So now, what options you see at the top might differ or be in a d ...

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Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It

Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It

By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving tr ...

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SearchCap: The Day In Search, January 17, 2014

SearchCap: The Day In Search, January 17, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Alerts Get A Shiny New RedesignGoog ...

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Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in paid search spending. Covario’s Q4 analysis of the global paid search advertis ...

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Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool

Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool

In an interview published by Irish Independent, Irish airlines Ryanair CEO Michale O’Leary claims his airline has entered a partnership with Google, and is providing the search en ...

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Search In Pics: Speedy Delivery, Pinterest & Matt Cutts On TIME Magazine

Search In Pics: Speedy Delivery, Pinterest & Matt Cutts On TIME Magazine

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they ...

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WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launc ...

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SearchCap: The Day In Search, January 3, 2014

SearchCap: The Day In Search, January 3, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Preparing For The Link Apocalypse That May ...

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How to Use a Information Inside Google’s Ved Parameter

How to Use a Information Inside Google’s Ved Parameter

It's been two years now since Google announced that they'd be gradually withholding the search terms from referer headers, as secure (SSL) search was rolled out. This has meant th ...

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New Year 2014 Google Logo Keeps On Disco Dancing

New Year 2014 Google Logo Keeps On Disco Dancing

Happy New Year! Today’s Google logo ushers in the New Year with the same logo as yesterday’s New Year’s Eve disco-themed logo, with one small change: 2013 is now 2014. The interac ...

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The Best of 2013: The Top Posts and People on a Moz Blog

The Best of 2013: The Top Posts and People on a Moz Blog

Continuing what has become an annual tradition at Moz, on the last day of 2013 we're excited to bring you a roundup of the very best of this year's posts on the Moz Blog and YouMo ...

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SearchCap: The Day In Search, December 27, 2013

SearchCap: The Day In Search, December 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Understand And Optimize AdWords Sea ...

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How SEO Greed Can Ruin A Perfectly Good Linking Strategy

How SEO Greed Can Ruin A Perfectly Good Linking Strategy

By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marba ...

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How To Understand And Optimize AdWords Search Partners Data

How To Understand And Optimize AdWords Search Partners Data

Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which w ...

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