Social Media

Smartphone Sales Overtake PCs for the First Time [STUDY]

If you bought a smartphone in 2011 — and didn’t buy a PC — you were part of a history-making trend.

For the first year ever, total PC sales around the world were outpaced by total smartphone sales, in units at least, according to data released Friday by market analyst firm Canalsys. Nearly 488 million smartphones were shipped, compared to just (just!) 415 million PCs.

SEE ALSO: The PC: Old, Unsexy and Still King of The World

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Facebook IPO: Test Your Knowledge [QUIZ]

News of Facebook‘s IPO swamped the Internet earlier this week, when the company’s 213-page S-1 document went up on the SEC’s website, promptly crashing it.

In addition to confirming previous reports that the filing was imminent, the document contained numerous interesting facts that many have long been wondering, such as the company’s revenue, how much Mark Zuckerberg makes, and who the company’s highest-paid employees are.

There were also several key company insights disclosed, such as the factors that Facebook considers to be risks.

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Travel Website Lets You Book Flights Featuring Wi-Fi, Live TV

Travel is so much easier when you’re prepared and know what to expect. Airfare shopping website CheapAir.com now lets you find out which flights offer Wi-Fi, live TV and movies before you book.

Onboard technology can make flying a much more pleasurable and productive experience. But unless you book with a particular airline that offers Wi-Fi on every flight, you’re not guaranteed these services. There is often little or no difference between the price of flights with or without WiFi and live TV — but the difference in experience can make or break your flight.

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Donald Trump, Deion Sanders and Apolo Ohno Star in Century 21′s Super Bowl Ad [VIDEO]

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.

Century 21 has enlisted a team of celebrities for its first-ever Super Bowl commercial.

Reality TV star and business mogul Donald Trump, Pro Football Hall of Fame member Deion Sanders and Olympic speed skater Apolo Ohno will help showcase what Century 21 feels are the primary characteristics of the company’s agents: “Smarter. Bolder. Faster.”

In the 30-second ad, which will air Sunday on NBC during a third-quarter commercial break, the trio is seen participating in the home-buying and home-selling process as a Century 21 agent one-ups each of them.

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Stylitics Is an Analytics Dashboard for Your Closet [INVITES]

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Stylitics

Quick Pitch: Mint.com for your closet.

Genius Idea: A new way to organize your wardrobe and track your spending.


If you’re like me, your sense of your wardrobe is slightly nebulous. You might be able to recall half the brands and items in it, but you wouldn’t be able to tell me, for instance, how often you wear pencil skirts compared to A-line skirts, or whether you tend to wear Banana Republic clothing more often with accessories from J Crew or HM.

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10 Hot Web Startups Changing the Face of Retail

Macala Wright is the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business websites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury and lifestyle brands. You can follower her on Twitter at @InsideFMM or @Macala.

In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.

By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.

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The Strange and Epic Lifestyle of Megaupload’s Kim Dotcom

If you’re not aware of Kim Dotcom, the man who changed his last name to pay homage to the World Wide Web, we offer you this brief history lesson. Born in Germany, Kim Schmitz (a.ka. King Kimble, a.k.a. King of the Kimpire, a.k.a. The Kim-pin), is a larger-than-life Internet hustler who hauled in money hand-over-fist by creating Megaupload, a site that essentially allows — er, allowed — people to share copyrighted content.

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Olapic’s Crowd-Sourced Photo Campaigns Becoming a Sports Trend

Crowd-sourced social photo sharing appears to be the latest community engagement trend among professional sports teams, largely powered by the online startup Olapic.

Olapic’s service allows organizations to quickly and easily enable fans, readers or other types of audiences to submit photos of their own experiences at a game or event. Members of a crowd use social networks to submit their photos to the larger organization. The photos are then automatically collected on a subdomain and published after a moderator approves them. No new site, no new laborious curation process.

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4 Ways to Tweet as a Visual Brand

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Companies that rely on a visual or photographic web presence often find it difficult to convey their media on Twitter. Take, for instance, apparel brands that need to get social media eyes on their merchandise, or a design firm that seeks exposure. How can these types of businesses ensure that Twitter followers see their wares?

Ecommerce or design companies may prefer Facebook, due to its inherently visual and expansive nature. However, businesses these days can’t afford to bypass Twitter entirely — especially because many people keep their Twitter feeds open all day long.

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Like Testing New Apps? BetaBait Will Hook You Up

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

BetaBaitName: BetaBait

Quick Pitch: BetaBait connects startups with beta testers.

Genius Idea: Access to early adopters that doesn’t require PR skills.


Startups that want to reach early adopters often resort to contacting publications. But I have 3,640 unopened emails in my inbox that can attest to the efficiency of that route.

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Apple No Longer Claims to Own Your Content on iBooks

Apple has updated the End User Licensing Agreement (EULA) for its iBooks Author app, clarifying its terms and ownership conditions.

Immediately after its release, the EULA for iBooks Author was torn apart by the tech press and copyright analysts. The original wording stated that authors would only be able to sell books created in iBooks Author in Apple’s iBookstore.

The broadness of the terms made it appear Apple was claiming ownership of the content generated in iBooks Author.

With the 1.0.1 update [Mac App Store link], the language in the EULA is now much more clear on what Apple’s actual policies.

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Virgin Galactic Keeps Inching Toward Space, but When Will It Get There?

virgin-spaceshiptwo-600Virgin Galactic, the aspiring space tourism company founded by Sir Richard Branson, is on track to begin powered test flights of its spaceship this summer, with the goal of starting passenger flights in 2013.

Virgin CEO George Whitesides discussed the coming test flights at a meeting in January with the Aerospace Defense Forum. The coming test flights mark the first time the spacecraft, SpaceShipTwo will fire the actual rocket that it will use to fly into sub-orbit, 60-plus miles above the Earth.

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How to Deliver a Killer Business Presentation

Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute.

Working with hundreds of speakers as an event producer, I’ve learned a lot about what makes a speaker truly great. Below, four nationally recognized speakers — all of whom I’ve had the pleasure of working with — share their insights on how to give a stellar presentation that resonates with any audience and gets them invited to speak again.

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How Social Media Changed ESPN Audio’s Super Bowl Week

Social and mobile technologies aren’t just important for guerilla marketing campaigns and grassroots outreach.

They’re also changing how the world’s biggest broadcast media companies do business.

Mashable recently spoke with top executives and personalities from the sports behemoth ESPN during the company’s biggest week of the year for Super Bowl XLVI. The interviews reveal how the evolution of digital impacts the original mass broadcast medium — what is traditionally thought of as “radio.”

Perhaps nothing shows the shifting landscape better than a recent name change for ESPN’s audio division. Until about three years ago, the entire division — the company’s second-most consumed medium, behind its ubiquitous television presence — was known simply as ESPN Radio.

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Stephen Colbert: Support NASA Space Station Research [VIDEO]

Stephen Colbert asked his fans to share his passion for space by donating to NASA to support its work with the International Space Station.

Colbert rallied behind NASA’s efforts to create alternative vaccines to fight diseases — including salmonella and pneumonia — that have become increasingly resistant to antibiotics.

“I love looking up at the stars and wondering what distant planets are still out there and to be discovered and can we frack them for methane,” Colbert joked in his public service announcement released on NASA’s website on Thursday.

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Anonymous Unleashes Coordinated Attack Against Governments, Law Enforcement

Anonymous is on the move. The hacker group has claimed credit for coordinated attacks and leaks against the U.S. government and international law enforcement agencies Friday. According to Twitter accounts associated with the group of “hacktivists,” more activity can be expected throughout the day.

Anonymous released a call between the FBI and Scotland Yard regarding a joint effort in a cybercrime case. The case is tied to investigations in New York, Baltimore and Ireland, according to The Guardian. Anonymous posted the recording online for public access with some names censored from the tape but a later leak included the names and contact information of the alleged participants.

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‘Twitter for Events’ SCHEDit Launches With Boston.com

SCHEDit wants to answer the question “what is going on tonight?” in the same way that Twitter answers the question “what is happening?” — with a customizable, interest-based platform that transcends personal preference.

The company launched with its first partner, Boston.com, on Thursday.

Here’s how it works: Users log into a new events site on Boston.com with their Facebook accounts. They set up a profile and choose specific venues and people who they want to follow. Their newsfeeds are then populated with events that those venues are hosting and that those people have said they’ll attend.

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Facebook ‘Power Users’ Do Most of the Liking, Tagging and Commenting [VIDEO]

Facebook users receive more comments, messages and likes — the hugs and high-fives of social networking — than they give, according to a new study.

The Pew Research Center’s Internet American Life Projectstudy, which looks at Facebook activity of users over a one-month period, shows that users Like content on their News Feed about 14 times, while their content is Liked about 20 times. Users send about nine personal messages and receive 12.

This discrepancy exists because certain “power users” dominate one kind of Facebook action. Meaning everyone has friends that excessively tag photos, send messages or “like” things all the time. Others obsessively “friend” people.

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Damn You Autocorrect Founder Picks 13 Funniest Texts Ever

In December, millions of readers laughed along with Damn You Autocorrect‘s funniest entries of the year, based on Facebook shares, tweets, comments and page views. Get ready to laugh again.

Jillian Madison — who founded the popular blog after she once texted a guy friend to see if he wanted to come over for “fellatio” and she meant “gelato” — has now posted her favorite all-time picks. Not surprisingly, her picks are hilarious.

SEE ALSO: Damn You Auto Correct Reveals 9 Funniest Texts of the Year | Real or Fake? The Texts Behind Damn You Auto Correct

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Can The Huffington Post Reinvent Cable News?

The Huffington Post Media Group revealed more details about its upcoming online news channel, the Huffington Post Streaming Network.

The announcement takes place just days before Huffington Post celebrates its first anniversary since its acquisition by AOL. AOL purchased The Huffington Post on Feb. 2, 2011 for $315 million and made HuffPo‘s front woman, Arianna Huffington, the president and editor-in-chief of the newly formed Huffington Post Media Group.

At a press event previewing the Streaming Network, Huffington celebrated the results from its first year under the AOL banner.

Some notable figures:

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