Search Engine Optimization & Internet Marketing (SEO & SEM) Blog

Ajax Forms – JQuery

admin — Fri, 02 Jul 2010 01:51:03 +0000

JQuery is a very flexible tool for managing form data. There is a plugin that allows JQuery to manage form data passing this data using AJAX.

This Javascript plugin can be downloaded free from: http://malsup.com/jquery/form/

I highly recommend reading the great posts over at http://api.jquery.com/jQuery.post/

Telling JQuery about … [visit site to read more]

Top 10 SEM Tips From SMX Advanced London 2010

admin — Sun, 27 Jun 2010 07:28:23 +0000

Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars!

And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced search marketing tips which I gleaned from the show.

Link … [visit site to read more]

Get more friends through Twitter

admin — Sun, 27 Jun 2010 07:26:48 +0000

Twitter announced two new ways to find new friends on Twitter. Twitter added to the find friends section, a LinkedIn and Facebook tab to allow you to connect with your LinkedIn connections via Twitter and friends on Facebook.

The only issue is that as soon as Twitter announced this feature, the Facebook connection tool was disabled. … [visit site to read more]

YouTube hits all-time highs with 14.6 billion videos

admin — Sun, 27 Jun 2010 07:25:20 +0000

May was a banner month for YouTube. ComScore’s latest video rankings report shows that the site hit all-time highs with 14.6 billion videos viewed and more than 100 videos seen per user. Needless to say, YouTube remains the dominant player in video rankings, with 43% of online videos being seen on the site, according to comScore.

visit site to read more]

Local Car Insurance Quotes from Local Insurance Companies

admin — Mon, 10 May 2010 13:38:23 +0000

Search Discounted Car Insurance Quotes From Local Insurance Companies

If you ever felt that your are being charged too much for your car insurance quotes, you’re not alone. Too many of us are overquoted on our car insurance quotes for one simple reason: getting multiple local car insurance quotes the traditional way is not easy. But with online car insurance quotes from EveryInsuranceQuotes.com, there are no more excuses for paying too much for auto … [visit site to read more]

Promote & Manage LinkedIn Group

admin — Sun, 18 Apr 2010 22:36:15 +0000

A couple of weeks ago I had the deal with Mike Clough, who manages The Blog Zone group at LinkedIn. As the result of the deal, I became manager of his subgroup Guest Blogger and announced this subgroup as MyBlogGuest official home at … [visit site to read more]

Annotate, Recap and Re-Blog Pages with Yooper

admin — Sun, 18 Apr 2010 22:34:33 +0000

If you are an active blogger, you must be reading and processing plenty of information daily.

You save some of this information by copying-pasting to whichever notes you are managing or by bookmarking the page or saving the link. You go by most of the information to forget about it forever.

With such flood of the information you should have plenty of hacks on how to process it quickly and … [visit site to read more]

SMX Advanced Seattle June 8-9, 2010

admin — Thu, 01 Apr 2010 04:55:53 +0000

Fluent in search marketing? SMX Advanced Seattle is for you. This year’s agenda packed with expert-level tips to drive traffic and increase conversions using SEO, paid search, social media marketing and vertical search tactics. Programed by the editors of Search Engine Land, session topics include:

- SEO for Google Vs. Bing: How Different Are They?
- How’s Your QSO? Quality Score Optimization For Pros
- Twitter, Real Time Search & Real Time SEO
- Pump Up Those Conversions
- … [visit site to read more]

Managing Tail Terms

admin — Mon, 29 Mar 2010 14:21:30 +0000

The savvy search marketer always explores tail terms to improve overall performance. If done right, tail terms can convert better than the head and can also be cheaper in terms of Cost Per Click (CPC). Hence, effective tail management lifts the performance of the overall campaign.

When exploring the tail, marketers are always faced with the dilemma of risk and reward. Bidding on underexposed keywords aggressively might bring in a lot of conversions and uncover gems in your campaign. However, … [visit site to read more]

Google Expands Search Suggestions & Real-Time Search

admin — Mon, 29 Mar 2010 14:20:02 +0000

The Google blog posted their weekly, “this week in search” announcing small but important changes released on Google search. They include expanding the search suggestions user interface internationally, adding more language support to real-time search, adding … [visit site to read more]

Search Engine Marketing 2010

admin — Mon, 29 Mar 2010 05:23:52 +0000

It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010.

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The Things That Facebook Causes, According To Google, Yahoo & Bing

admin — Mon, 29 Mar 2010 05:22:35 +0000

I had a good chuckle over the news yesterday that Facebook apparently has caused an increase in syphilis (or not). So reported the Daily Telegraph, which turns around today to add that to visit site to read more]

Google Now Offering “Remarketing” To All AdWords Advertisers

admin — Mon, 29 Mar 2010 05:20:45 +0000

Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.

The benefit of this is being able to reach consumers, throughout the Google content network (including on YouTube), who came to an advertiser’s website but didn’t transact. Pages can be tagged and … [visit site to read more]

Twitter Gets Its Own URL Shortener

admin — Fri, 12 Mar 2010 17:56:29 +0000

Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on that front.

To test things, I sent myself two direct messages from the @smx account that I … [visit site to read more]

comScore Search Share For February

admin — Fri, 12 Mar 2010 17:54:54 +0000

The financial analysts were busy yesterday pushing out the comScore search market share data for February, which officially comes out later today. What the data show is: Google regaining some share “lost” in January and continued gains by Bing, albeit at a somewhat slowing pace.

Yahoo lost some share again and so did Ask, while AOL was “stable.” Yahoo’s search losses, attributed by the search team there to lost “default” toolbar and other similar deals, is now a kind of … [visit site to read more]

Search Month European Edition, February 2010

admin — Fri, 12 Mar 2010 17:53:47 +0000

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in February.

Googlers convicted in Italy. The biggest news in Europe in February without a doubt was the conviction of three Googlers in Italy. They were convicted to a suspended sentence after the company had allegedly failed to respond … [visit site to read more]

Google Apps Marketplace Opens For B2Business

admin — Fri, 12 Mar 2010 17:52:42 +0000

Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho.

Google controls billing for paid apps and gets a 20 … [visit site to read more]

Keyword Monitoring

admin — Fri, 12 Mar 2010 17:50:32 +0000

Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors that are relevant to your advertiser. This week, I’ll dive even … [visit site to read more]

Facebook Search Gains Boost Bing & Motorola

admin — Fri, 12 Mar 2010 17:49:16 +0000

In my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and it validates an argument I’ve visit site to read more]

Yahoo Search Update – March 2010

admin — Fri, 12 Mar 2010 17:47:02 +0000

Yahoo announced a search update to their index. The update includes possible updates to Yahoo’s crawling, indexing, and ranking algorithms.

Dan Rampton, Yahoo’s Product Manager said:

The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page shuffling during the … [visit site to read more]