It seems as though you can’t pick up a magazine or listen to a news report without someone chiming in on how there are “signs of hope” for the economy. And these economic conversations seemingly break into two camps.
The first believes we’ll recapture the pre-recession glory days where both consumers and advertisers will return to spending. People will go back to buying houses, cars, and clothes without any concern. Those in this camp point to history. We’re Americans; we have short memories. Only one month after 9/11, travelers were complaining about the lack of curbside check-in and the need to remove their shoes when going through airport security.
The other camp (which is where I side) believes that this economic period has changed us as a society. This wasn’t the dot-com bubble of the ’90s, affecting only one segment while others thrived. The recession impacted everyone. There is no discrimination by age, industry, or profession. We’ve had sequential growth in the unemployment rate, and Americans who had planned to retire within 10 years are remaining in the work force.
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