How to get top rankings in Google? – This is the most frequent question asked in all SEO forums and discussion boards.

Here’s a list of some simple tips that are part of Search Engine Optimization:

1. Directory Submission:

Submit the website URL to directories. There are a number of free directories that accept your website. The most popular is DMOZ. The approval time for DMOZ is very long. So submit the site and forget it. Find the niche directories and submit your site in it.

2. Article Writing:

Write unique articles and submit it to the authority article directories like EzineArticles. This will boost your SERPs like anything.

3. Reciprocal Link Exchange:

Some say that Google nullifies the effect of reciprocal link exchange. But most of the webmasters has observed that it definitely gives you an advantage in terms of Search Engine Optimization and boosts your rankings.

4. Buying Links:

This method has also become unpopular due to the massive link farms. Unless it is really worth to buy links, stay from this approach.

5. Press Releases:

You can advertise your site through Press Releases. They help you to index your site at a faster rate.

Whatever may be the approach for Search Engine Optimization, just remember that you should optimize the website for “moderately competitive keyword” and place it in anchor text. Get inbound links with the keyword in it. This is the success mantra of Search Engine Optimization.