Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to manage $1 billion of paid search ad spend annually.

Conversion Optimizer allows advertisers to bid on a CPA (cost-per-acquisition) basis. Google gave the example of a US-based shoe company that might bid on broad matches of shoes. Conversion Optimizer can learn to weed out traffic such as international visitors, since the company doesn’t ship overseas.

Currently, you can use Conversion Optimizer if you’ve had at least 15 conversions in the past 30 days.

An acquisition can be anything from a product to a lead. Tell Conversion Optimizer what your acquisition is worth and it goes to work to make that happen.

Credits to: Search Engine Watch

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