I had the good fortune of sitting in on Debra Mastaler’s link building presentation at SES Chicago last week. Mastaler is commonly regarded as one of the primary thought leaders in link building. Her presentation didn’t disappoint.

The presentation on link building basics was a guided tour, starting at the beginning of a link building campaign. She offered an array of link building concepts and tools that ended in quite sophisticated approaches.

It was a session jam-packed with interesting tips, tools, and concepts that gave the audience a lot to consider.

Let’s focus on three particularly valuable tips that really jumped out at me. These are things that aren’t always implemented when building links, but should be.

Tip 1: Diversity, Balance of Links are Key

You get in a rut so often when building links. Maybe you submit to directories all the time. Or maybe you’re trying to get press releases submitted. Or possibly you use comments in blogs to get links.

Mastaler said to do all of these things. The engines continually look at the types of links you have. If your links are all of one particular type, it’s likely to throw up a flag of suspicion, so vary the kinds of links you have.

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