Yet another News Corporation executive is talking about Google, and yet again, I feel like they have no concept about how Google interacts with their web pages. Which is frightening, since they’re being very vocal about how they’re supposedly wronged by Google. Please, someone, give them a search marketing 101 course.

In the latest volley, News Corp’s president and COO Chase Carey tells Business Insider that being in Google is a “backdoor” that doesn’t “make sense” to offer if they’re trying to sell paid subscription.

Sigh.

Yes, you can use Google News as a way to get around the Wall Street Journal’s paywall. Through the First Click Free program that Google offers, anyone coming from Google has to be admitted to see the actual article. In fact, I’m a guilty party in telling people how to do this (see my Read The Wall Street Journal For Free post).

Here’s the thing. I’ve never, ever, heard anyone at the WSJ or News Corp before suggest that this is somehow a major problem, that this is a backdoor that’s being massively abused.

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