When money is tight here in North America, people look for online deals, especially around the holidays. For those of you who run international search campaigns, you may be surprised that culture and buying behavior during the holidays is different in other countries. Not only do people shop online and use search engines differently, they also do things differently during the holidays.
Planning and succeeding with your international holiday search marketing strategy can seem daunting. There is opportunity, however, if you can time things right and present relative offers to this highly elusive global crowd.
Holidays in Asia
Although many Asians don’t celebrate the religious holidays of Western cultures, they almost all celebrate January 1 festivities. For the Chinese, February 14, 2010 is the official date of their Chinese New Year.
There’s much more to it than just firecrackers and tiger dances, although these two pieces of tradition are fundamental. Chinese New Year to China is like Christmas to the West. The Chinese New Year is spending time with family, gift giving, and feasting.
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