Lee Odden, the CEO of Top Rank Marketing, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link bewtween linkbuilding and media relations, and in the last few years both have come full cirlce, one supporting the other.

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