Home » SEO » SearchCap: The Day In Search, March 25, 2013

SearchCap: The Day In Search, March 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • SEO Opportunities Begin Well Before New Website Development
    Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below. SEO Challenges: New Site Launch Or Major Updates Too many decision makers. This is one of the more basic headaches. Product marketing, engineering, PR [...]
  • Google Streamlines AdWords Rules On Using Trademark Keywords
    Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords. The update states: “Starting on 23 April 2013, keywords that were restricted as a result [...]
  • LinkedIn Is Getting Smarter With Enhanced Search Features Improved Query Results
    Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches performed on LinkedIn last year, the new unified search experience is one of the most [...]
  • 7 Reasons Why Local Businesses Should Still Buy PPC Ads
    Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free,” and if you enjoy a high ranking, you can derive excellent business from it. But, even if your business ranks well in local search (and especially if you don’t), there are great reasons to consider some paid search advertising, aka [...]
  • Google Shopping Ads: What We’ve Learned So Far
    In October 2012, Google Product Listing Ads (PLAs) became Google Shopping. With this, Google removed the Google Shopping listings from the organic side of the equation and made them a purely PPC play. Many people, including Danny Sullivan, have noted that Google has now embraced a paid inclusion model. Things have certainly changed, and advertisers [...]
  • Apple Buys Indoor Location Company, What’s It Up To?
    This weekend the Wall Street Journal reported that Apple had paid roughly $20 million for a company called WifiSLAM. The company was an early stage startup that had raised roughly $1 million in angel investment. It appears to have had some ambitious plans, according to a company description on AngelList: We are building the next [...]
  • Google Finally Discontinues The Blocked Sites Feature
    After over a year of the blocked sites feature not working, Google has officially declared they are discontinuing the feature — two months after Google promised it would return. Google introduced blocked sites in March 2011 after struggling with various ways to allow searchers to block sites from showing in the search results. Google has [...]
  • SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday
    Search Engine Land’s SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen [...]
  • Facebook Graph Search Now Passing Keyword Data To Webmasters
    When Facebook launched Graph Search earlier this year, a noticeable element missing to marketers was the lack of keyword data that was passed. Well, this weekend Glenn Gabe of G-Squared Interactive uncovered the fact that Facebook has begun passing keyword data within referral strings. The keyword data is passed from Facebook with a query string [q={keyword}] appended [...]
  • Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google
    Late last week, a group of Google critics, rivals and complainants sent an “open letter” to EU competition commissioner Joaquín Almunia asking him to focus on the “vertical search” or “search neutrality” dimensions of the Google antitrust case. The letter says, essentially, that of the “four areas of concern” raised by the EU over Google’s business practices, this [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

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Searching

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SEO SEM

Related Topics: SearchCap


About The Author: is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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