Home » SEO » SearchCap: The Day In Search, March 4, 2013

SearchCap: The Day In Search, March 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Starts Next Monday in San Jose; Register by March 10 and Save
    The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take [...]
  • How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App
    There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords while checking out the new app promotion ad format in AdWords. One of the most common hypothetical use cases for device targeting [...]
  • 10 Questions Local Businesses Should Answer When Considering Online Deals
    If you’ve followed headlines about the online deals industry over the past year, you might wonder if the phenomenon has lost its appeal. The coverage often goes something like this: Major players in the space are restructuring. The addition of hundreds of redundant and niche sites have saturated the market. Local businesses are moving on [...]
  • When Responsive Web Design Is Bad For SEO
    In my January column I resolved not to discuss the responsive Web design issue anymore, as the One URL versus multiple URL issue is moot now that Google has announced a way to consolidate link equity for equivalent mobile URLs. Unfortunately, the rest of the SEO community isn’t following suit, as responsive Web design still [...]
  • The Paradox Of New Vs. Old SEO
    SEO is at a crossroads. Everything in the search industry is continually changing: Google is rolling out new algorithms, tools, and products; Bing is partnering with Facebook in ever more interesting ways; SEO toolsets are being forced to change their approach; and techniques used by SEOs are continually being re-visited to test their validity. Yet, [...]
  • Microsoft Says Goodbye To “Scroogled” Ad Campaign
    Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming to an end. KQED reports that Microsoft will stop TV, newspaper and social media ads promoting the Scroogled message: “That part is about finished,” Stefan Weitz, Microsoft senior director of online services, said on Thursday. Microsoft launched [...]
  • Google Honors Miriam Makeba’s 81st Birthday With Logo
    Google is honoring the late Miriam Makeba with a special doodle today, on what would have been her 81st birthday. Makeba, known around the world as Mama Africa, died on November 9, 2008 after a performance in Italy. She had a very successful musical career that included stints with the Manhattan Brothers, a female group [...]
  • Interflora Gets Its Google Rankings Back, 11 Days After Penalty
    Interflora, the major UK flower delivery service, is showing up again in Google’s search results — just 11 days after it was penalized. According to some tweets and posts on Google+, Chris Gilchrist was first to spot Interflora’s resurrection today. As you can see in the screenshot above, Interflora is ranking again on searches for [...]
  • Yahoo Clues, App Search Other Products To Shut Down April 1
    Marissa Mayer is tightening Yahoo’s belt. Since taking over as Yahoo’s CEO, she’s spoken repeatedly on the need to zero in on being part of its users’ “daily habits.” Today, the company announced the shut down of seven products that don’t fit that “daily habit” mantra. Included in the group are a couple search-related products, [...]
  • Google Gutted Its Search Quality Rating Guidelines For Public Release
    As part of today’s big “How Search Works” reveal, Google also took the big step of sharing its Search Quality Rating Guidelines for the first time. This is the document that Google’s human search quality raters use when grading Google’s search results. But the new, public document is actually an edited version of the old [...]

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Related Topics: SearchCap

About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog.

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