Home » SEO » SearchCap: The Day In Search, May 8, 2013

SearchCap: The Day In Search, May 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today

    Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week. Like the elusive Keyword Planner that is rolling out now, ad group mobile bid adjustments are only available in [...]

  • Enhanced Campaigns: New ‘Set Bid Adjustment’ Button Added For Bulk Edits

    To make multiple bid adjustments for locations and dayparts without having to click into each target individually, Google has added a new “Set bid adjustments” button to the Web UI. The button is available when you are in the “All online campaigns” view, as well; so, you can make bulk changes across multiple campaigns.

  • Yahoo Announces New Search Tools Upgrades In Their Continued Battle To Win More Of The Search Market

    Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo’s senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the planned upgrades are being created [...]

  • Attention Merchants: New Changes To Google Shopping Feed Specifications

    Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and other products that don’t have unique identifiers like brand names or MPN codes. In categories [...]

  • Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

    From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the QA format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big bold listing within the main search pane. The new ‘Klout Experts’ product [...]

  • Why Vertical Search Is Threatening Google’s Reign

    Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to Kayak.com to search for [...]

  • No, Publishership Isn’t Coming Soon To Google Search To Join Authorship

    There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it handles authorship. Expectations were raised [...]

  • How to Use The Keyword Planner — The New Keyword Tool From Google AdWords

    Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!   This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a [...]

  • Google Celebrates The Iconic Work Of Graphic Designer Saul Bass

    Google is celebrating the work of graphic designer Saul Bass today, giving him his very own Doodle video complete with a musical composition by composer Dave Brubeck. Born in New York City on May 8, 1920, Saul Bass made a career creating iconic film posters, title sequences and corporate logos. Many know Bass’s work from [...]

  • Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

    Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn’t Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn’t. Yahoo’s “Get Out Of Microsoft Free” Card The WSJ story says that Yahoo has [...]

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Related Topics: SearchCap

About The Author: is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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