Home » SEO » SearchCap: The Day In Search, November 28, 2012

SearchCap: The Day In Search, November 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems

    Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect [...]

  • Google Seeks New AdWords Express Customers With Promised “Free Month” In December

    To get more small marketers to test out AdWords Express, Google is offering a “free month” of advertising to new customers. If new advertisers sign up before December 16, Google will provide a credit in January “worth what you spend between now and the end of this year.” However some limitations apply. Advertisers must be [...]

  • Can Search Marketers Own ‘Programmatic Marketing’ ‘Big Data’?

    Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display, demonstrating how both channels should be managed by the same team. The theory goes that when they are put together, we start defying the laws of math, and that 1 + 1 [...]

  • Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions

    Digital Marketing Depot will host a webcast Monday, December 12th at 1 PM EST. The webcast, Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions, will feature speakers Aaron Bart, Creative Services Director, Creative Services, Covario and Fiona Burgess, Art Director, Covario. The webcast will focus on actual client experiences and [...]

  • Why Your Content Marketing Needs To Be More Active

    The Content Marketing Institute and MarketingProfs recently released their 2013 benchmarks on B2B content marketing. Reading it, you will be struck by two realizations: Content marketing is huge Content marketing desperately needs conversion optimization The “huge” part you probably already suspected from the deluge of blog posts out there on the subject. However, this report [...]

  • Amazon Opens Up Maps API To Kindle Developers, Google Street View Covers The Frozen North

    After a several year lull the mapping segment is really hot again. Google, Apple, Microsoft, Nokia and Amazon are now competing fiercely in a newly reinvigorated mapping arena. Yesterday, Amazon announced that its Maps API is now generaly available to developers who want to integrate maps into their Kindle Fire apps. Google Maps isn’t available for Kindle devices. [...]

  • Curtain Rises On Act 3 Of Google Antitrust Drama As Larry Page Meets With FTC

    Google CEO Larry Page met with representatives of the US Federal Trade Commission (FTC) yesterday, according to a Bloomberg report, as the company engages in antitrust-settlement talks to avert potential litigation. The article also says that formal settlement discussions have been going on for about a week. The Bloomberg piece also reports that the FTC “has [...]

  • Updated: Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts [Now Fixed]

    A security bug in Google Webmaster Tools has given users access to old accounts and websites that they’re no longer supposed to be able to access. The problem was discovered Tuesday and reported on several SEO blogs and news outlets — including (first, I believe) by Dave Naylor — and was discussed pretty heavily by [...]

  • The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?

    Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search Maps

Other Items

Paid Search


SEM Industry


Video, Music Image Search

Related Topics: SearchCap

About The Author: is Search Engine Land’s Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.

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