Search Engine Optimization Latest News
- Google’s Penguin Update Makes The Wall Street Journal
The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. ...
- Accelerating Revenue Growth With Keyword Parity
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier s...
- Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking public...
- Did Google Drop 100+ Small Directories?
Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in...
- Early Stage Landing Pages At The Top Of The Funnel
For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies. Here, we’ll take a look a...
- SearchCap: The Day In Search, May 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just LinksHinted at for months, Google formally laun...
- Do Search & Display Really Belong Together?
The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. I...
- Did Google Drop 100+ Small Directories
Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in...
- 3 Guidelines To Scale Your SEM Team
There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication cos...
- With Fix In Place, Wolfram Alpha Explains How Siri “Recommended” The Lumia By Mistake
It wasn’t Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won’t happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews. Reviews ...
- Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move tow...
- A Glossary Of 15 Really Useful International Search Marketing Terms
A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly tal...
- SearchCap: The Day In Search, May 15, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Glossary Of 15 Really Useful International Search Marketing TermsA conversation with a number of internati...
- How To Use The Keyword Funnel To Understand Searcher Intent
Keyword research can give you great insight into customer problems, needs, desires, and intent. Categorizing the keywords you’ve found is an important step in putting together potential campaigns and deciding on which ones are worth pursuing in ...
- Bing’s New Social-Friendly Search Interface Now Live
The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing’s announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop...
- In Wake Of Penguin, Could You Be Sued For Linking To Others?
Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google. The only current way to discredit a link is to have it remov...
- Funny Google Matt Cutts Mashup Video
It has been a long couple months for the search marketing community between the Penguin update, a Panda refresh, the link notifications and the parked domain bug – you guys need a laugh. Sam Applegate put together a hysterical parody video of ...
- What Tim Tebow Can Teach You About Link Building
If I learned one thing during my years as journalist, it was that headlines will make or break you. There’s probably a good number of you reading this solely because of this headline, but stay with me, people: There is a connection to link bui...
- The Social Funnel: What You Lose When You Ignore It
I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat...
- Live Blogging: Interview with Amit Singhal, Google Fellow
Danny Sullivan and Chris Sherman are on the stage at SMX London to interview Amit Singhal. Amit is a Google Fellow, a honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2...
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