SEO Tools — Worth the Time and Money

November 22nd, 2009 by admin

In 2004, when I first started working in an agency outside of Baltimore, we developed a tool called SEO Doctor, which was the primary focus of the site instantposition.com. This tool was amazing. Many tasks I’d been doing manually since 2000 were suddenly streamlined, and I was able to spend more time on strategy and data analysis. I was in heaven, and my productivity went through the roof.

A client recently told me that if you don’t go through something manually the first few times, you may miss out on some important insight that is gained in the research process. I agree. Tools can help you gain efficiencies, but if they make assumptions or average data, for example, you have to clearly understand the different ways that the information could have ended up coming out.

Several SEOs are going to laugh at me, but here’s a little secret: I almost never use Firefox. For those of you who feel that Firefox is the only thing you need to support your SEO research and strategy, I respect that. I simply prefer Internet Explorer, and have found a number of tools that I regularly use to support my strategic work. I guess you can call me the “PC” of the SEO expert world.

With that disclaimer aside, let’s dive into a few of the tools I regularly use — some paid and some not. Hopefully, some of these are tools that executives and non-SEO trained individuals can get value from when evaluating internal or outsourced SEO efforts.

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