As an Internet Marketing Insider, you need to stay on top of cutting-edge tools in this rapidly changing field.

Below are 8 top tools you’ll find useful, right away.

1. Marketing Forecast

This gratis iPhone/iPod Touch application, created by research company Ad-ology, puts a wealth of marketing data in your hand and organizes it for fast viewing.

Get news stories, statistics, survey reports, even trending topics on Twitter and Google in five channels: Advertising, Brand Marketing, Digital Marketing, Consumer Spending and The Current Buzz.

Ad-ology reports and material from other research firms comprise much of the information, along with real-time tweets.

2. Soovle

This tool helps you see how your keywords perform on up to 15 search engines at a time. It’s fast, it’s visual, it’s infinitely useful and customizable, and it’s addicting. If you’re more visually oriented than word oriented, this site is for you.

Soovle ranges far beyond Google, Yahoo!, bing and Ask for its search engines. It also includes Amazon, YouTube, Chacha, Netflix and Wikipedia, among others. Just choose your search engines, type in your search term, and watch Soovle retrieve keyword suggestions and the No. 1 search result on each engine.

Two more cool Soovle features: Click any keyword suggestion, and Soovle saves it for you. Press the right-arrow key on your keyboard to highlight a particular search engine.

3. Techrigy

Who’s talking about you on the Internet, and what are they saying? This tool, by Alterian’s Techrigy, will give you a 360-degree view into “the conversation:” who talks about you on blogs, on microblogs like Twitter and Plurk, who’s reposting your content, how they’re tagging it (great for keyword research), and even whether the comments are positive or negative in tone.

Test drive the service with a demo account that gives you access to all the bells and whistles but limits the number of results you can view. Choose how you want your daily results sent to you: via email or RSS feed.

4. TwitVid

Video is a key element for your digital marketing program because consumers respond to it and search engines love it. Putting it on your Website and getting it noticed take time. When you need a fast start, upload your video to TwitVid, send it out via Twitter, and start the ball rolling.

No, the production value isn’t high, but you can get your video out there on the Internet quickly and cheaply. It’s “good enough for now” video.

After sharing it on Twitter, you can also upload it simultaneously to Facebook, MySpace and YouTube. Viewers can comment on your video and retweet it, both of which will help you gauge audience reaction immediately.

5. Twittorati

This application from blog resource Technorati mashes up the Twitterverse and the blogosphere, making it easy to find and follow tweets from bloggers with Technorati’s highest authority rankings.

Twittorati organizes all the tweets it pulls together for maximum visibility with minimum effort. Here’s what you’ll find at a glance on the home page:

• Technorati’s Top 100 Blogs list with a link to each blog
• Those bloggers’ most recent tweets
• Twittorati trending topics according to Technorati tags or Twitter hashtags
• Thumbnail profiles of five featured bloggers
• Most popular links according to tweets and blog posts

No Twitter account? No problem. You can still view all the content but not use the handy “reply” and “retweet” functions built into each tweet.

6. mobiReady

Is your Website ready for mobile prime time? Check it fast with this complimentary tool from mobiForge. It runs your site through a battery of industry-standard tests and delivers a consultant’s portfolio full of advisories, warnings and recommendations for making your site more mobile-friendly.

Results are fast and easy to read with a big-picture report on top – WDFM.com (the Website for this newsletter) earned a “fair” rating – followed by these details:

• Reports your site’s loading speed and time cost
• Simulates how your site would look on five mobile phones (not including the iPhone or BlackBerry)
• Reports whether your site passed/failed key coding tests
• Gives you other warnings and advisories

7. Five-Second Test

You know you need to test copy before sending an email offer or posting to your Web site, but are your images on target, too? Get a fast reality check with Five-Second Test, which acts like an online focus group.

Upload your image and choose whether you want to run a classic test (users view the image for five seconds, then list five things they recall about it) or a click test (users click on memorable parts of the image, then describe what they clicked). You’ll collect responses as long as you keep your test open.

We experimented with the service by uploading a photo of two football players. We found that, among other things, people didn’t agree on the uniform colors. This would be useful information for a retailer uploading catalog photos, for example.

8. SEO for Firefox

If you haven’t tried the Firefox browser yet, this uber-useful plug-in from Aaron Wall and SEO Book is good motivation to do so. It delivers a mass of marketing data right on the search results page for Google or Yahoo.

Download, install and enable the plug-in with just a few clicks. Once you get your search results, wait a few seconds, and watch SEO for Firefox populate the data fields under each result. You can even see the Yahoo search position on the Google search results page. No more toggling among screens!

Credits to: Larry Chase’s Web Digest For Marketers

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