Incorporating a social media strategy into your overall online marketing/business strategy has become essential: but finding that balance where your social media activities are the wings beneath your business success, yet aren’t floating you up out into the stratosphere is difficult.
An area where you may well find that time spent on social media pays off handsomely is finding new talent for your business.
For me, TweetPhoto owner Rodney Rumford’s advice on how to find your next hot new team member about sums it all up:
“Fish where your audience is and make personal connections with the talent pool that you want to hire…” Short and sweet. That sentence pretty much tells you what you need to know.
But how do you find out where the people you need are hanging out?
Twitter is always a good place to start because it is great for individuals who are looking for work, and recently many users are coming onto Twitter specifically to learn about finding work. So it follows that Twitter is also a great place to find the talent you seek. As Bridget Carey says:
“….the instant nature of the posts, mixed with an environment that breeds a neighborly spirit, makes Twitter a hot spot for finding opportunities.”
There are various ways to find what you’re looking for on Twitter they all basically involve doing a search for your talent keywords (writer, web designer, plumber or whatever). There are a number of applications you might use for this–check out the Search Twitter section over at Tweetpro. Ask people for recommendations. You can check your target out thoroughly before alerting them to your intentions. You can also use the #hashtags facility to find where your keywords are being mentioned.
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