Search Engine Optimization Services by Deon Designs


ATTRACT, CONNECT AND BOOST YOUR SALES

Web Design, SEO Services & Internet Marketing
by Deon Designs

Home Web Design Web Hosting SEO Services Blog Our Clients
Contact Deon Designs Now  

Web Design

Web Hosting

SEO Services

SEO & SEM Blog

Our Clients

Support

Contact Deon Designs

Current Projects

National Black Cosmetology Association.com
Children Universe - The Puzzle-Man Wooden Toys Store

Adventist Bookstore
Adventist Bookstore


Vancouver Architect - JKA
Vancouver Architect - JKA

Branding and Equity

Brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Building brands is combining market segmentation with an in-depth understanding of consumers and the brand identity

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Brand identity and brand image are at the core of our understanding and research of brands, and the foundation for subsequent segmentation and positioning.

BrandingBrand identity:

  • contains all the richness of the brand, 
  • represents the basic potential for positioning in various segments, 
  • allows coordinated and controlled communication, 
  • and is also a reflection of the actual world of the brand.

Brand image:

  • delivers the message clearly, 
  • confirms your credibility, 
  • connects your target prospects, 
  • concretes User Loyalty.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. Here are the main steps for Branding & Equity:

Sharpening brand identity

  • What is or should be the brand in different markets? 
  • How to overcome disagreements regarding the brand within the company? 
  • How to repair the effects of poor brand identity management?

Designing a portfolio of brands and the right architecture

  • How to clean up and optimize the portfolio of brands in a company? 
  • What to do in cases of regional overlap?

Introducing a new brand

  • How does a brand function in a given segment? 
  • If and how to expand a brand into new subcategories?

In our branding approach we combine qualitative motivational and projective research, with in-depth understanding of the categories in which the brand is active, and quantitative research, which lets us determine the strongest identifying elements of a brand in comparison with the competition. This allows us to both interpret and quantify the image of the brand.

Request a Design Quote           

Name:
Email:
Phone:
 Design Services:





Additional Services:

Message:

Advertise with Deon Designs





SEO software by Web CEO



PRWeb Press Release Newswire - Sign Up Now




Immigration Counsels Canada

 


Professional Web Design | Graphics Design | Logo Design | Branding
Website Redesign | Site Maintenance | Custom Web Design | Design Quote
Web Hosting | Start | Deluxe | Business | Enterprice | Order Hosting | Blog | SEO Blog
SEO Services | Business SEO | SEO Enterprise | SEO Report | Link Building | Order
© 2004-2013  Deon Designs | Privacy | Support | Contact Us | Links | Advertise
Mailing address: P.O.Box 74001, 111-16033 108 Ave, Surrey, BC, V4N 5H9, Canada