The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.

I won’t be the first (nor the last) saying that the explosion of marketing technology is overwhelming. With so many new vendors and categories added each year, how do you ensure that you’ve got the ultimate marketing technology stack for your agency or in-house PPC team?

This is usually backed up by showing what its creator Scott Brinker calls “one of the most loved-and-hated slides in marketing.”

Original article by Search Engine Land >>