Atomize Your Content: The Periodic Table of Content by Andy Crestodina
Content is made up of pieces. And pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table.
Thinking about content as particles is the key to repurposing your work. It helps you quickly create new work, transforming old posts into high-value content with less effort.
- Atomize your big pieces of content into smaller formats.
- Combine smaller pieces into larger compounds
But before you turn your articles into particles, let’s look at what the content universe is made of. Once you know what’s on the Periodic Table of Content and all the formats for content, you’ll be ready to start smashing particles in the content accelerator.