Local SEO: Don’t become a stranger in your own neighborhood
Local Search Engine Optomization (SEO) is an invaluable tool for marketing and promoting your business online. It lets you reach potential customers as they are searching for answers.
Imagine this scenario. You’re at home, baking a batch of your favorite chocolate chip cookies. Most of the ingredients for your recipe are already in the mixer, and then you realize it: you don’t have any sugar. When you’re stuck in this bind, you don’t have time to drive to the supermarket, so you either abandon your cookies or knock on every neighbor’s door, desperately hoping they have sugar in the house. Then you ask yourself: what if there was a way to easily find the closest house with the best possible sugar?
The world became a much smaller space with the advent of the Internet, so it isn’t wrong to refer to the world wide web as a “community” where information is easy to find, word travels fast, and everyone is constantly doing their best to keep up with their neighbors. Since everyone lives online, it takes a proper skillset to navigate this new community.
If your business is equipped with a local Search Engine Optimization (SEO) strategy, you can be that neighbor that everyone is looking for: