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Atomize Your Content: The Periodic Table of Content by Andy Crestodina Content is made up of pieces. And pieces can be broken down into smaller pieces or combined into larger pieces, just like the elements on the Periodic Table. Thinking about content as particles is the key to repurposing your work. It helps you quickly…

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a…