Any strategy you use in your business must be based on solid data. Data that your customers provide you or data your customers leave behind after searching your website.
Your business will benefit from the analysis of such vital factors as:
- Your most popular pages
- Underperforming pages
- The actual behaviour of your online visitors
- Where your visitors are coming from and the devices they use
- Effectiveness of your marketing and content offers
All this helps you understand your target customer, so you can optimize your website to provide as much value as possible from each and every visit.